Frozen Fest 2020 – Logo & Branding

I was tasked with creating the logo and branding for Frozen Fest 2020, an electronic music festival. The goal was to create a visual identity that accurately reflected the festival’s atmosphere and vibe, while also being memorable and easily recognizable.

The logo design was inspired by the festival’s name, Frozen Fest, and incorporates a frozen mountain in a shade of blue to evoke a sense of coolness and energy. The typography used is modern and bold, conveying a sense of excitement and movement. The overall look of the logo is clean and minimal, with a focus on simplicity and impact.

For the branding, I extended the visual language established in the logo to all other materials, such as flyers, posters, and merchandise. The color palette consists of cool blues and whites, with accents of bright neon hues to add a pop of energy. The typography is consistent throughout, reinforcing the brand’s identity.

I also worked on the festival’s stage design, incorporating elements of the logo and branding to create a cohesive and immersive experience for attendees. The use of blue lighting, modern typography, and eye-catching graphics helped to create a futuristic and high-energy atmosphere that was in line with the festival’s electronic music theme.

In conclusion, my work on the logo and branding for Frozen Fest aimed to create a visual identity that accurately reflected the festival’s atmosphere and vibe. Through consistent use of color, typography, and imagery, I was able to help establish the festival’s reputation and build a loyal following.