A privacy notice is a public document from an organization that explains how that organization processes personal data and how it applies data protection principles. Articles 12, 13, and 14 of the GDPR provide detailed instructions on how to create a privacy notice, placing an emphasis on making them easy to understand and accessible. If you are collecting data directly from someone, you have to provide them with your privacy notice at the moment you do so.
Note that the terms “privacy notice” and “privacy policy” do not actually appear in the text of the GDPR and are essentially interchangeable. The guidelines explained in this article apply to any public documents in which your organization describes its data processing activities to customers and the public.
According to the GDPR, organizations must provide people with a privacy notice that is:
In a concise, transparent, intelligible, and easily accessible form
Written in clear and plain language, particularly for any information addressed specifically to a child
Delivered in a timely manner
Provided free of charge
The GDPR also stipulates what information an organization must share in a privacy notice. There is a slight variation in requirements depending on whether an organization collects its data directly from an individual or receives it as a third party.
If an organization is collecting information from an individual directly, it must include the following information in its privacy notice:
The identity and contact details of the organization, its representative, and its Data Protection Officer
The purpose for the organization to process an individual’s personal data and its legal basis
The legitimate interests of the organization (or third party, where applicable)
Any recipient or categories of recipients of an individual’s data
The details regarding any transfer of personal data to a third country and the safeguards taken
The retention period or criteria used to determine the retention period of the data
The existence of each data subject’s rights
The right to withdraw consent at any time (where relevant)
The right to lodge a complaint with a supervisory authority
Whether the provision of personal data is part of a statutory or contractual requirement or obligation and the possible consequences of failing to provide the personal data
The existence of an automated decision-making system, including profiling, and information about how this system has been set up, the significance, and the consequences
If an organization obtains your data indirectly (via another organization) its privacy notice must provide all the same information, except for:
Whether the provision of personal data is part of a statutory or contractual requirement or obligation and the possible consequences of failing to provide the personal data
And instead must add:
The categories of personal data obtained
Per Article 14(3), if you obtain personal data from a third party, you must communicate the above information to the data subject either: no later than one month after you have obtained the data, at the time you first communicate with the data subject, or before sharing the data with another organization.
Generally, a privacy notice will be provided in writing and, where appropriate, supplied electronically. Every organization that maintains a website should publish their privacy notice there, under the title “Privacy Policy,” and it should be accessible via a direct link from every webpage. If a website collects any personal data online, the privacy notice or a link to it should be provided on the same page where the data collection occurs. The GDPR also states that privacy notices must be available orally upon request to ensure comprehension and to aid the visually impaired.
GDPR privacy notice best practices
Privacy notices should avoid using qualifiers such as “may,” “might,” “some,” “often,” etc. as they are purposefully vague. The writing should be in the active tense and sentences and paragraphs should be well structured, using bullets to highlight specific points of note. Avoid unnecessarily legalistic and technical terminology.
According to the European Commission’s GDPR guidelines, the phrases below are not sufficiently clear as to the purposes of processing. (We took these examples directly from the document.)
“We may use your personal data to develop new services” (as it is unclear what the “services” are or how the data will help develop them)
“We may use your personal data for research purposes” (as it is unclear what kind of “research” this refers to)
“We may use your personal data to offer personalised services” (as it is unclear what the “personalization” entails)
On the other hand, these kinds of phrases are much better:
“We will retain your shopping history and use details of the products you have previously purchased to make suggestions to you for other products which we believe you will also be interested in” (it is clear that what types of data will be processed, that the data subject will be subject to targeted advertisements for products and that their data will be used to enable this)
“We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive” (it is clear what type of data will be processed and the type of analysis which the controller is going to undertake)
“We will keep a record of the articles on our website that you have clicked on and use that information to target advertising on this website to you that is relevant to your interests, which we have identified based on articles you have read” (it is clear what the personalization entails and how the interests attributed to the data subject have been identified)
GDPR privacy notice template
Here we have provided a sample privacy notice template for a website that collects personal data directly from individuals. It contains all the necessary information in a clean, easy-to-digest format. You should modify the contents depending on whether this is a privacy policy for your website or a privacy notice about some other data processing activity.
SAMPLE Our Company Privacy Policy (DOWNLOADABLE PDF)
Sample: Our Company Privacy Policy
Our Company is part of the Our Company Group which includes Our Company International and Our Company Direct. This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.
Topics:
What data do we collect?
How do we collect your data?
How will we use your data?
How do we store your data?
Marketing
What are your data protection rights?
What are cookies?
How do we use cookies?
What types of cookies do we use?
How to manage your cookies
Privacy policies of other websites
Changes to our privacy policy
How to contact us
How to contact the appropriate authorities
What data do we collect?
Our Company collects the following data:
Personal identification information (Name, email address, phone number, etc.)
[Add any other data your company collects]
How do we collect your data?
You directly provide Our Company with most of the data we collect. We collect data and process data when you:
Register online or place an order for any of our products or services.
Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
Use or view our website via your browser’s cookies.
[Add any other ways your company collects data]
Our Company may also receive your data indirectly from the following sources:
[Add any indirect source of data your company has]
How will we use your data?
Our Company collects your data so that we can:
Process your order and manage your account.
Email you with special offers on other products and services we think you might like.
[Add how else your company uses data]
If you agree, Our Company will share your data with our partner companies so that they may offer you their products and services.
[List organizations that will receive data]
When Our Company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
How do we store your data?
Our Company securely stores your data at [enter the location and describe security precautions taken].
Our Company will keep your [enter type of data] for [enter time period]. Once this time period has expired, we will delete your data by [enter how you delete users’ data].
Marketing
Our Company would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.
[List organizations that will receive data]
If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of the Our Company Group.
If you no longer wish to be contacted for marketing purposes, please click here.
What are your data protection rights?
Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.
The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:
Call us at:
Or write to us:
Cookies
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology
For further information, visit allaboutcookies.org.
How do we use cookies?
Our Company uses cookies in a range of ways to improve your experience on our website, including:
Keeping you signed in
Understanding how you use our website
[Add any uses your company has for cookies]
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
[Add any other types of cookies your company uses]
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Privacy policies of other websites
The Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.
Changes to our privacy policy
Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 9 January 2019.
How to contact us
If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Email us at:
Call us:
Or write to us at:
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.
Email:
Address
