Music Video – Always by Avensis

I recently had the opportunity to create a music video using a compilation of stock videos. The project’s aim was to evoke a nostalgic, retro feel, which was achieved by utilizing a 4:3 aspect ratio and integrating various effects reminiscent of vintage visuals.

The narrative unfolds a timeless tale of two individuals connecting on a dance floor, their paths crossing for a brief, enchanting moment. Despite the palpable connection, they never get the chance to meet beyond that fleeting encounter. This universal experience of ephemeral connection and the longing for what could have been is something many can resonate with.

To enhance the retro ambiance, the visual effects applied include grainy textures, muted color grading, and light leaks, all contributing to a warm, vintage aesthetic that transports viewers back in time. The seamless blend of these elements with the emotive narrative captures the essence of the story, making it an engaging and relatable viewing experience for all.

In addition to the music video, I also had the privilege of working on the promotional material and cover art for the song. Keeping the retro theme consistent across all visual elements, the promotional materials and cover art echo the same vintage aesthetic and emotional narrative as the music video.

For the cover art, I used visuals that encapsulate the essence of the song and the music video. The design elements, including the typography and color scheme, were carefully selected to complement the retro feel, ensuring a cohesive and harmonious visual identity across all platforms. This comprehensive approach to the project not only enhances the visual appeal but also contributes to a more impactful and unified promotional campaign for the song.